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After graduating with a degree in Business Administration I joined the project management team within an IT company. I then entered the marketing department, where I collaborated on developing the Direct Marketing line of business. After that I created the Italian team of database marketing, assuming its responsibility and later growing the responsibility to a European level. I went on to develop the Market Intelligence Italian Team, creating and managing reports and providing insights specific to the Italian and European top management. Then I joined the pre-sales team in the local public sector, contributing to the award of several significant Italian tenders.
In 2012 I became the head of marketing in a small web promoting business in Milan. I created their strategic plan in 2013, 2014 and 2015 and managed its marketing activities, from the initial plan up to the management of a single event. I also had direct responsibility for certain customers, of which I managed the budget and related projects. Additionally, I managed the Italian Social Intelligence Group on LinkedIn.
I was born in Milan, and I have since lived in Monza for more than 20 years. In my free time I like to take photographs, run, read, play chess, listen to jazz and watch basketball.